photo de profil d'un membre

Dorian COCHARD

Marketing Data Analyst Cochard Dorian

dorian.cochard@escen.fr

Résumé

Graduated from ESCEN Business School with a Master of Business Administration (M.B.A.) Web Business/ Master of Data Marketing within the Grande Ecole International Program and at the same time Data Marketing Project Manager in the Marketing, Customer Knowledge and Data department of a social protection group.

Student - Entrepreneur attached to "Pepite Beelys" .
In the past, I have carried out Data Analyst assignments in different settings and sectors.
A Breton expatriate in the Lyon region. International experience (Stockholm, Singapore and San Francisco in 2019).

White Paper: How to improve the customer experience (CX) through data analysis?

Insurance #DataScience #DataVisualization #DataVisualization #BusinessIntelligence #CRM #KYC#Digital Marketing #WebMarketing #Innovation #Entrepreneur

Expériences professionnelles

Marketing data analyst

Apicil , Lyon

De Septembre 2017 à Juin 2019

APICIL is the 4th health insurance Group in France (more than 2 million insureds)
> Data extraction for programmatic marketing campaigns (SQL)
> Qualification and enrichment of CRM data via my program developed on Talend
> Drafting of specifications
> Reporting for Top Management via datavisualization on Power BI
> Creating a data dictionary
> Press review: Contribution of new trends and innovations in terms of data/digital and marketing
> Technical assistance to marketing campaign managers

Marketing data analyst

GRDF , Paris

De Octobre 2016 à Juillet 2017

Within GRDF's MOA Marketing Department:
> Support on the scenarios of the campaigns France on the software Adobe Campaign
> Requesting Databases in PostgreSQL
> Collection of requirements and drafting of standardized specifications for the database
> Help on ticketing activity of the service
> Implementation of a process of sending and returning files to Bloctel on Talend software
> Analysis of the data quality on Experian Pandora software

Software:
➡️ Adobe Campaign (Neolane),
➡️ Experian Pandora (Data Quality),
➡️ Navicat (PostgreSQL)
➡️ Talend
➡️ FilleZilla
➡️ Diabolocom

Data analyst

Renault Trucks , Saint-priest

De Septembre 2015 à Septembre 2016

Within the warranty service France, in connection with the other entities guaranteed throughout the world (Sweden, USA, Japan, Brazil and India):
> Set up activity monitoring indicators (KPI)
> Optimize Service Databases
> Updating dashboards and reporting
> Suggest improvements
> Meeting the analytical needs of employees
> TextMining on software R comments in different languages of
repairers during the report of the repair of the truck

Software:
Excel, SAS Enterprise Guide, QlikView, Tableau Software, R

Formations complémentaires

DUT STID

IUT Lumière Lyon 2

2016 à 2016

Bachelor Web Marketing

Ecole Supérieure de Commerce et d'Economie Numérique

2017 à 2017

Master of Science in Data Marketing / MBA Web Business

ESCEN Business School

2019 à 2019

Manager in Digital Strategy Program Grande Ecole Program in Digital Marketing International course

Master of Business Administration in Web Business

- Learning Expedition in Singapore for 2 months in 2018
on "Marketing and mobile software" at Singapore Management University

- Learning Expedition in San Francisco, Silicon Valley for 2 months in 2019
on "Entrepreneurship and start-up" at Golden Gate University

Associations

BDE STID

Membre du BDE

Parcours officiels

INSTITUT UNIVERSITAIRE DE TECHNOLOGIE LUMIÈRE – DUT – 2016 – STatistique et Informatique Décisionnelle (STID)